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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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Humor and ad liking : evidence that sensation seeking moderates the effects of incongruity-resolution humor
Galloway, Graeme - In: Psychology & marketing 26 (2009) 9, pp. 779-792
Persistent link: https://www.econbiz.de/10003874049
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The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
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Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
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Do violent social cause advertisements promote social change? : an examination of implicit associations
Zlatevska, Natalina; Spence, Mark T. - In: Psychology & marketing 29 (2012) 5, pp. 322-333
Persistent link: https://www.econbiz.de/10009547321
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.; Konrath, Sara H.; Schwarz, Norbert - In: Psychology & marketing 29 (2012) 10, pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
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Emotional ability and nonverbal communication
Kidwell, Blair; Hasford, Jonathan - In: Psychology & marketing 31 (2014) 7, pp. 526-538
Persistent link: https://www.econbiz.de/10010382585