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Psychology & marketing
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of behavioral and experimental economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
3
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
4
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
Saved in:
5
A picture says more than a thousand words : using consumer
neuroscience
to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
6
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
Saved in:
7
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
8
Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran
;
Tan, Wenying
;
Lee, Eun-Ju
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10014467474
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer
neuroscience
perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
The searching artificial intelligence : consumers show less aversion to algorithm-recommended search product
Xie, Zhaohan
;
Yu, Yining
;
Zhang, Jing
;
Chen, Mingliang
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1902-1919
Persistent link: https://www.econbiz.de/10013465127
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