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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.; Manzano, Isabel; Brito, Maria; … - In: Psychology & marketing 33 (2016) 11, pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
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The behavioral effects of negative product placements in movies
Redondo, Ignacio - In: Psychology & marketing 29 (2012) 8, pp. 622-635
Persistent link: https://www.econbiz.de/10009575068
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Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors : a study of students in the East and the West
Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: Psychology & marketing 31 (2014) 3, pp. 203-213
Persistent link: https://www.econbiz.de/10010341742
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On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.; Leischnig, Alexander; Muller, Brigitte; … - In: Psychology & marketing 32 (2015) 8, pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue; Braig, Bridgette M. - In: Psychology & marketing 32 (2015) 7, pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
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Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10011970104