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Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
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Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara; Penz, Elfriede - In: Psychology & marketing 32 (2015) 4, pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
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Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh - In: Psychology & marketing 30 (2013) 3, pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van; Vries, Peter W. de; Bontekoe, … - In: Psychology & marketing 29 (2012) 12, pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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Does service employee arrogance discourage sales of luxury brands in emerging economies?
Wang, Xuehua; Chow, Cheris W. C.; Luk, Chung-leung - In: Psychology & marketing 30 (2013) 10, pp. 918-933
Persistent link: https://www.econbiz.de/10010198486
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Psychology & marketing 30 (2013) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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What do we really need? : goals and values, security, and the perception of consumer necessity
Norris, J. Ian; Williams, Chloe E. - In: Psychology & marketing 33 (2016) 2, pp. 73-81
Persistent link: https://www.econbiz.de/10011433839
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The effects of vertical individualism on status consumer orientations and behaviors
Zhang, Jing; Nelson, Michelle R. - In: Psychology & marketing 33 (2016) 5, pp. 318-330
Persistent link: https://www.econbiz.de/10011485882