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The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
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Does private label quality influence consumers' decision on where to shop?
Nies, Salome; Natter, Martin - In: Psychology & marketing 29 (2012) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
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Consumer decision making regarding a "green" everyday product
Thøgersen, John; Jørgensen, Anne-Katrine; Sandager, Sara - In: Psychology & marketing 29 (2012) 4, pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
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The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.; Klymowsky, James - In: Psychology & marketing 30 (2013) 7, pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
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Using vignettes to study family consumption processes
Grønhøj, Alice; Bech-Larsen, Tino - In: Psychology & marketing 27 (2010) 5, pp. 445-464
Persistent link: https://www.econbiz.de/10003972415
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Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian; Minor, Michael - In: Psychology & marketing 25 (2008) 2, pp. 197-232
Persistent link: https://www.econbiz.de/10003735805
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Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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On building better construct measures : implications of a general hierarchical model
Mowen, John C.; Voss, Kevin E. - In: Psychology & marketing 25 (2008) 6, pp. 485-505
Persistent link: https://www.econbiz.de/10003735890
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Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.; Stafford, Marla Royne; Stafford, … - In: Psychology & marketing 25 (2008) 7, pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454