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Brand management
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Psychology & marketing
Journal of business research : JBR
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The journal of brand management : an international journal
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387
SpringerLink / Bücher
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Journal of retailing and consumer services
299
International journal of hospitality management
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European journal of marketing : EJM
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Research
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International journal of advertising : the review of marketing communications
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of contemporary hospitality management
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International marketing review
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
62
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ECONIS (ZBW)
114
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1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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2
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
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3
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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4
Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun
;
Wang, Lei
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
Saved in:
5
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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6
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
7
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
8
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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9
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
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10
Evolutionary branding
Hirschman, Elizabeth Caldwell
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 568-583
Persistent link: https://www.econbiz.de/10003981112
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