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Consumer behaviour
658
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658
Brand image
135
Markenimage
135
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112
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112
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87
Relationship marketing
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6
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5
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5
Lim, Weng Marc
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Spence, Charles
5
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4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Eisend, Martin
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4
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Kim, Jungkeun
4
Krishen, Anjala S.
4
Lunardo, Renaud
4
Moulard, Julie Guidry
4
Ndubisi, Nelson Oly
4
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Tal, Aner
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3
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3
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Psychology & marketing
Journal of business research : JBR
2,736
Journal of retailing and consumer services
2,287
Industrial marketing management : the international journal for industrial and high-tech firms
984
International journal of hospitality management
964
SpringerLink / Bücher
856
International journal of consumer studies
788
NBER working paper series
779
International journal of production economics
707
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704
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665
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European Journal of Marketing
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
536
Tourism management : research, policies, practice
525
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516
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496
Asia Pacific journal of marketing and logistics
489
European journal of marketing : EJM
481
Journal of travel and tourism marketing
479
International Journal of Retail & Distribution Management
477
Journal of marketing
470
Journal of Consumer Marketing
460
International journal of production research
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Journal of marketing management : MM
436
Journal of the Academy of Marketing Science
433
International journal of retail & distribution management
429
The international review of retail, distribution and consumer research
426
The service industries journal
410
The journal of services marketing
401
The journal of business & industrial marketing
399
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
390
Journal of Product & Brand Management
386
Cogent business & management
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
International journal of contemporary hospitality management
362
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ECONIS (ZBW)
762
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1
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with
satisfaction
and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
The bittersweet of consumer-human
brand
relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Understanding cross-product purchase intention in an IT
brand
extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
4
Deriving value from branded mobile apps : exploring the role of
brand
satisfaction
, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
The decision to customize and its effect on
brand
experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
6
Authentic omnichannel : providing consumers with a seamless
brand
experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
Why do consumers subvert brands? : investigating the influence of subjective well-being on
brand
avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
8
Buying happiness : how
brand
engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
9
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
10
Evolutionary branding
Hirschman, Elizabeth Caldwell
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 568-583
Persistent link: https://www.econbiz.de/10003981112
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