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Advertising
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Werbung
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Consumer behaviour
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Advertising effects
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Brand management
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advertising
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Choi, Yung Kyun
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Psychology & marketing
European Journal of Marketing
222
Journal of advertising research
213
International journal of advertising : the review of marketing communications
210
Journal of Consumer Marketing
207
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
154
Journal of retailing and consumer services
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
NBER working paper series
93
Young Consumers
93
Marketing Intelligence & Planning
92
SpringerLink / Bücher
90
International Marketing Review
89
Journal of promotion management : JPM
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
European journal of operational research : EJOR
85
Marketing Science
78
European journal of marketing : EJM
75
Working paper / National Bureau of Economic Research, Inc.
74
Journal of historical research in marketing
73
NBER Working Paper
72
Strategic Direction
72
Journal of Product & Brand Management
68
Journal of Services Marketing
68
Journal of promotion management : innovations in planning and applied research
65
International journal of industrial organization
62
MPRA Paper
62
CESifo working papers
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Health marketing quarterly
57
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing research : JMR
56
Journal of marketing
53
Europäische Hochschulschriften / 5
52
Discussion paper / Centre for Economic Policy Research
51
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
66
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1
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
2
A change for the better? : digital health technologies and changing food consumption behaviors
Lowe, Ben
;
Fraser, Iain M.
;
Monteiro, Diogo M. Souza
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 585-600
Persistent link: https://www.econbiz.de/10010527110
Saved in:
3
An exploratory study of the otaku adolescent consumer
Niu, Han-jen
;
Chiang, Yung-sung
;
Tsai, Hsien-tang
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 712-725
Persistent link: https://www.econbiz.de/10009626434
Saved in:
4
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
5
Hand movement speed in
advertising
elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
6
Perceived informative intention in
advertising
and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
7
Moving up in taste : enhanced projected taste and freshness of moving food products
Gvili, Yaniv
;
Tal, Aner
;
Amar, Moty
;
Wansink, Brian
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 671-683
Persistent link: https://www.econbiz.de/10011738048
Saved in:
8
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
9
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
10
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
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