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Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian; Micu, Angela Eliza; Geru, Marius; … - In: Psychology & marketing 34 (2017) 12, pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003757301
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Goodrich, Kendall - In: Psychology & marketing 28 (2011) 4, pp. 417-440
Persistent link: https://www.econbiz.de/10008989360
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The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook; Shin, Jong-Kuk; Ju, Yong - In: Psychology & marketing 32 (2015) 6, pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152