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Internet marketing
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Psychology & marketing
Journal of business research : JBR
326
International journal of Islamic and Middle Eastern finance and management
229
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
128
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
116
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
106
Cogent business & management
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Humanomics
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Pacific-Basin finance journal
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of Islamic accounting and business research
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of Islamic marketing
83
International journal of economics and financial issues : IJEFI
79
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Journal of Islamic accounting and business research : JIABR
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
74
ISRA international journal of islamic finance
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
65
International journal of advertising : the quarterly review of marketing communications
65
Islamic economic studies
65
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of promotion management : JPM
56
The journal of product & brand management
55
International journal of economics and finance
54
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ECONIS (ZBW)
56
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1
Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian
;
Micu, Angela Eliza
;
Geru, Marius
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
4
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
5
The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar
;
Appan, Radha
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
Saved in:
6
Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Goodrich, Kendall
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 417-440
Persistent link: https://www.econbiz.de/10008989360
Saved in:
7
The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min
;
Min, Kyeong Sam
;
Kellaris, James J.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
Saved in:
8
Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy
;
Tuten, Tracy L.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
Saved in:
9
A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook
;
Shin, Jong-Kuk
;
Ju, Yong
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
Saved in:
10
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
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