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Research in arts marketing : evolution and future directions
Colbert, François; St-James, Yannik - In: Psychology & marketing 31 (2014) 8, pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Implicit measures of consumer cognition : a review
Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
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A personality-competence model of opinion leadership
Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
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Consumer decision making regarding a "green" everyday product
Thøgersen, John; Jørgensen, Anne-Katrine; Sandager, Sara - In: Psychology & marketing 29 (2012) 4, pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
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Store atmospherics : a multisensory perspective
Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; … - In: Psychology & marketing 31 (2014) 7, pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
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Consumer risk perceptions and marketing strategy : the case of genetically modified food
Phillips, Diane M.; Hallman, William K. - In: Psychology & marketing 30 (2013) 9, pp. 739-748
Persistent link: https://www.econbiz.de/10009792698