Narrow search
Showing 1 - 10 of 756
Cover Image
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Cover Image
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Cover Image
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Cover Image
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Cover Image
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Cover Image
Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K. - In: Psychology & marketing 27 (2010) 2, pp. 91-93
Persistent link: https://www.econbiz.de/10003945264
Cover Image
Special issue: The interaction of online technology on the consumer shopping experience
Darley, William K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003945278
Cover Image
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Cover Image
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja; Gäthke, Jana; Hübner, Alexander - In: Psychology & marketing 34 (2017) 9, pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Cover Image
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10014467463