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Consumer behaviour
658
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658
Brand image
103
Markenimage
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Brand management
89
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89
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77
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
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Flavián Blanco, Carlos
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3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
2,071
Journal of retailing and consumer services
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International journal of consumer studies
771
International journal of hospitality management
737
NBER working paper series
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
575
European Journal of Marketing
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NBER Working Paper
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Journal of Consumer Marketing
449
SpringerLink / Bücher
449
The journal of product & brand management
409
Asia Pacific journal of marketing and logistics
404
Management science : journal of the Institute for Operations Research and the Management Sciences
387
European journal of marketing : EJM
377
The journal of brand management : an international journal
375
Journal of marketing research : JMR
359
International Marketing Review
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of marketing management : MM
320
Journal of marketing
319
Journal of travel and tourism marketing
319
Journal of retailing
312
Cogent business & management
308
Tourism management : research, policies, practice
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
302
Journal of Product & Brand Management
300
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
292
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
286
International Journal of Retail & Distribution Management
285
Journal of global marketing
280
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ECONIS (ZBW)
666
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666
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1
An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon
;
Heath, Timothy B.
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
Saved in:
2
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
3
Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar
;
Sánchez-Fernández, Raquel
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151
Saved in:
4
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben
;
Alpert, Frank
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
Saved in:
5
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
6
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
7
Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
Park, Jong Hee
;
Thi Bich Hanh Tran
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 412-426
Persistent link: https://www.econbiz.de/10011970143
Saved in:
8
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
9
Does private label quality influence consumers' decision on where to shop?
Nies, Salome
;
Natter, Martin
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
Saved in:
10
How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.
;
Gammoh, Bashar S.
;
Fang, Xiang
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
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