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An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon; Heath, Timothy B. - In: Psychology & marketing 25 (2008) 10, pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151
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Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben; Alpert, Frank - In: Psychology & marketing 27 (2010) 9, pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
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When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander; Spann, Martin - In: Psychology & marketing 40 (2023) 11, pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
Park, Jong Hee; Thi Bich Hanh Tran - In: Psychology & marketing 35 (2018) 6, pp. 412-426
Persistent link: https://www.econbiz.de/10011970143
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Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
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Does private label quality influence consumers' decision on where to shop?
Nies, Salome; Natter, Martin - In: Psychology & marketing 29 (2012) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
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How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940
Persistent link: https://www.econbiz.de/10009691215