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How young, technical consumers assess online WOM credibility
O'Reilly, Kelley; Marx, Sherry - In: Qualitative market research : an international journal 14 (2011) 4, pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
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Referrals for new client acquisition in professional services
Grierson, Stuart; Brennan, Ross - In: Qualitative market research : an international journal 20 (2017) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10011646839
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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A cultural content analysis of multinational companies' web sites
Nacar, Ramazan; Burnaz, Sebnem - In: Qualitative market research : an international journal 14 (2011) 3, pp. 274-288
Persistent link: https://www.econbiz.de/10009261192
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Self-presentation and gender on social media : an exploration of the expression of "authentic selves"
Kondakciu, Klaudia; Souto, Melissa; Zayer, Linda Tuncay - In: Qualitative market research : an international journal 25 (2022) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10013162192
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman; Abosag, Ibrahim; Keeling, Kathy - In: Qualitative market research : an international journal 19 (2016) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
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The use of the repertory grid technique in online trust research
Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279