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Place brand management : strategic marketing of cities, regions and nations
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011598698
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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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Cooperative behaviour and place branding : a longitudinal case study in Italy
Rinaldi, Chiara; Cavicchi, Alessio - In: Qualitative market research : an international journal 19 (2016) 2, pp. 156-172
Persistent link: https://www.econbiz.de/10011598744
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Challenges in Italian wine routes : managing stakeholder networks
Bregoli, Ilenia; Hingley, Martin; Del Chiappa, Giacomo; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 204-224
Persistent link: https://www.econbiz.de/10011598778
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
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Branding in small- and medium-sized enterprises (SMEs) : current issues and research avenues
Odoom, Raphael; Narteh, Bedman; Boateng, Richard - In: Qualitative market research : an international journal 20 (2017) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10011646910
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Brand avoidance among Generation Y consumers
Knittel, Zana; Beurer, Karolin; Berndt, Adele - In: Qualitative market research : an international journal 19 (2016) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
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Knowledge sharing in online brand communities
Sloan, Sarah; Bodey, Kelli; Jones, Richard - In: Qualitative market research : an international journal 18 (2015) 3, pp. 320-345
Persistent link: https://www.econbiz.de/10011305124
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Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina; Webster, Cynthia M. - In: Qualitative market research : an international journal 18 (2015) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10011308609