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Achieving student satisfaction and student loyalty in higher education : a focus on service value dimensions
Paul, Rik; Pradhan, Sudeepta - In: Services marketing quarterly 40 (2019) 3, pp. 245-268
Persistent link: https://www.econbiz.de/10012179184
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Examining the role of customer self-efficacy in service encounters
Tam, Jackie L. M. - In: Services marketing quarterly 40 (2019) 4, pp. 269-284
Persistent link: https://www.econbiz.de/10012179186
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The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana; García-Madariaga, Jesús; … - In: Services marketing quarterly 40 (2019) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
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Being fair to customers : a strategy in enhancing customer engagement and loyalty in the Indonesia mobile telecommunication industry
Hapsari, Raditha; Hussein, Ananda Sabil; Handrito, … - In: Services marketing quarterly 41 (2020) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10012179201
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The carryover effect of customer satisfaction on service quality focused on moderating effect of customer trust and cooperative orientation
Jeon, Hoseong; Choi, Beom Joon - In: Services marketing quarterly 38 (2017) 4, pp. 239-252
Persistent link: https://www.econbiz.de/10011798688
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Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives
Tsitskari, E.; Tzetzis, G.; Konsoulas, D. - In: Services marketing quarterly 38 (2017) 4, pp. 253-268
Persistent link: https://www.econbiz.de/10011798695
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The divergent "loyalty" behaviors of a captive consumer
Leisen Pollack, Birgit - In: Services marketing quarterly 38 (2017) 2, pp. 74-87
Persistent link: https://www.econbiz.de/10011756670
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Managing customer switching behavior in the banking industry
Thaichon, Park; Quach, Sara; Bavalur, Amulya Sai; Nair, … - In: Services marketing quarterly 38 (2017) 3, pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
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Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju; Casidy, Riza; Mattila, Anna S. - In: Services marketing quarterly 39 (2018) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
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From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid; Maleki, Negar; Zeinali, Yasser - In: Services marketing quarterly 45 (2024) 2, pp. 153-181
Persistent link: https://www.econbiz.de/10014566256