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The role of active identification in driving retail customer feedback
Celuch, Kevin; Walz, Anna M. - In: Services marketing quarterly 41 (2020) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012256936
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Interactive value formation : exploring the literature on dark side of the service experience from the perspective of value co-destruction (VCD)
Codá, Renato Calhau; Farias, Josivania Silva - In: Services marketing quarterly 43 (2022) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10013416997
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The strategy of combining products and services : a literature review
Gurtu, Amulya - In: Services marketing quarterly 40 (2019) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10012179159
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An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen; Menezes, João - In: Services marketing quarterly 45 (2024) 2, pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
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A case-control study of American Dental Association/Virginia Dental Association membership nonrenewals
Coe, Julie M.; Best, Al M.; Certosimo, Alfred; Coble, Kyle - In: Services marketing quarterly 37 (2016) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10011452128
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Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan - In: Services marketing quarterly 37 (2016) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10011537851
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Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
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Relationship intention and length of customer-firm associations in two emerging markets
Mostert, Pierre; Steyn, Derik; Bautista, Reynaldo - In: Services marketing quarterly 39 (2018) 3, pp. 175-192
Persistent link: https://www.econbiz.de/10011940188
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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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Visual antecedents of patronage : personal and professional items in the servicescape
Dean, Dwane H. - In: Services marketing quarterly 35 (2014) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10010346089