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Taking stock and moving forward : a case for organizational theories in service quality research
Vashishth, Abhishek; Prasad, Manu; Shenoy, Padmavathi; … - In: Services marketing quarterly 42 (2021) 3/4, pp. 208-233
Persistent link: https://www.econbiz.de/10012650012
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The carryover effect of customer satisfaction on service quality focused on moderating effect of customer trust and cooperative orientation
Jeon, Hoseong; Choi, Beom Joon - In: Services marketing quarterly 38 (2017) 4, pp. 239-252
Persistent link: https://www.econbiz.de/10011798688
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Applying dramaturgy theory in computer maintenance services
Chen, Yi-Mu; Wang, Ming-Yue - In: Services marketing quarterly 39 (2018) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10011804126
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Critical success factors of TQM in service organizations : a proposed model
Talib, Faisal; Rahman, Zillur - In: Services marketing quarterly 31 (2010) 3, pp. 363-380
Persistent link: https://www.econbiz.de/10008648755
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Service quality expectations in the fitness center context : a validation of the expectations component of the SERVQUAL scale in Greece
Peitzika, Eirini; Chatzi, Sofia; Kissa, Dimitra - In: Services marketing quarterly 41 (2020) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10012256931
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The best of times : 30 years of us airline service quality
Rhoades, Dawna L.; Waguespack, Blaise; Ambrose, Scott C. - In: Services marketing quarterly 42 (2021) 3/4, pp. 180-193
Persistent link: https://www.econbiz.de/10012650008
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A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken; Smith, L. Murphy; Prawito, Topaz - In: Services marketing quarterly 36 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
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A quest for service quality in higher education : empirical evidence from Sri Lanka
Ushantha, R. A. Chanaka; Kumara, P. A. P. Samantha - In: Services marketing quarterly 37 (2016) 2, pp. 98-108
Persistent link: https://www.econbiz.de/10011486832
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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Does high service quality reduce risk or create idiosyncratic returns?
Chen, Chien-Chung - In: Services marketing quarterly 38 (2017) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10011756717