(Corporate Social Responsibility: CSR). Über die Determinanten der Wahrnehmung sowie der Wirkungsprozesse und Konsequenzen eines …

perception and thereby also the perceived product quality. The results of her studies not only show that this influence is … findings she then develops recommendations for product design and communication. Contents Quality perception and possible …Quality perception and possible influences -- Sensory marketing and the five senses -- Possibilities for unconscious …

’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and …