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Technological forecasting & social change : an international journal
Journal of business research : JBR
2,203
Journal of retailing and consumer services
1,993
International journal of consumer studies
779
International journal of hospitality management
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Journal of advertising research
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European Journal of Marketing
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SpringerLink / Bücher
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Journal of Consumer Marketing
490
Working paper / National Bureau of Economic Research, Inc.
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Management science : journal of the Institute for Operations Research and the Management Sciences
435
European journal of marketing : EJM
430
NBER Working Paper
428
Journal of marketing research : JMR
416
Asia Pacific journal of marketing and logistics
408
Journal of marketing communications
406
The journal of product & brand management
406
Journal of marketing
371
The journal of brand management : an international journal
369
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
367
Tourism management : research, policies, practice
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of travel and tourism marketing
354
Journal of marketing management : MM
353
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
347
Journal of international consumer marketing
341
Journal of advertising : official publication of the American Academy of Advertising
338
Marketing letters : a journal of research in marketing
332
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
321
Cogent business & management
319
International journal of advertising : the review of marketing communications
311
Journal of fashion marketing and management
301
Journal of consumer behaviour : an international research review
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Journal of business ethics : JOBE
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ECONIS (ZBW)
316
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1
Marketing insights for mobile
advertising
and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
2
Pup-ularity contest : the
advertising
practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
3
Investigating the effect of
advertising
irritation on digital
advertising
effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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4
Revisiting TAM2 in behavioral targeting
advertising
: a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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5
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
6
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display
advertising
?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
7
Developing location-based mobile
advertising
in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
8
Forecasting of
advertising
effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
Saved in:
9
Impact of celebrity-endorsed environmental advertisements on green economy development
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014230310
Saved in:
10
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling
;
Truong, Yann
;
Klink, Richard R.
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
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