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~isPartOf:"Technological forecasting & social change : an international journal"
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Technological forecasting & social change : an international journal
Journal of business research : JBR
2,289
Journal of retailing and consumer services
2,006
International journal of hospitality management
787
International journal of consumer studies
779
Psychology & marketing
761
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
577
SpringerLink / Bücher
548
Journal of advertising research
523
European Journal of Marketing
507
Working paper / National Bureau of Economic Research, Inc.
481
Journal of Consumer Marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
443
European journal of marketing : EJM
435
NBER Working Paper
428
Journal of marketing research : JMR
418
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing communications
407
Journal of marketing
383
The journal of brand management : an international journal
382
Journal of marketing management : MM
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Tourism management : research, policies, practice
368
Journal of travel and tourism marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of international consumer marketing
342
Journal of advertising : official publication of the American Academy of Advertising
339
Marketing letters : a journal of research in marketing
335
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
323
Cogent business & management
321
International journal of advertising : the review of marketing communications
310
Journal of the Academy of Marketing Science
306
Journal of fashion marketing and management
302
Journal of consumer behaviour : an international research review
301
International journal of contemporary hospitality management
300
The journal of services marketing
299
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ECONIS (ZBW)
342
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1
Marketing insights for mobile
advertising
and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
2
Pup-ularity contest : the
advertising
practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
3
Investigating the effect of
advertising
irritation on digital
advertising
effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
4
Revisiting TAM2 in behavioral targeting
advertising
: a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
5
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
6
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display
advertising
?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
7
Developing location-based mobile
advertising
in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
8
Stimulating innovation by user feedback on social media : the case of an online user innovation community
Ogink, Timko
;
Dong, John Qi
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 295-302
Persistent link: https://www.econbiz.de/10012133929
Saved in:
9
Forecasting of
advertising
effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
Saved in:
10
Impact of celebrity-endorsed environmental advertisements on green economy development
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014230310
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