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~isPartOf:"Technological forecasting & social change : an international journal"
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Technological forecasting & social change : an international journal
European journal of operational research : EJOR
459
Management science : journal of the Institute for Operations Research and the Management Sciences
317
Journal of business research : JBR
297
Management Decision
252
European Journal of Marketing
239
Journal of advertising research
212
Journal of behavioral decision making
212
International journal of advertising : the review of marketing communications
211
Journal of Consumer Marketing
189
Journal of business ethics : JOBE
188
International journal of advertising : the quarterly review of marketing communications
186
Journal of economic behavior & organization : JEBO
186
Theory and decision : an international journal for multidisciplinary advances in decision science
184
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of marketing communications
153
SpringerLink / Bücher
149
Journal of economic psychology : research in economic psychology and behavioral economics
145
NBER working paper series
141
International journal of production research
140
Group decision and negotiation
137
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
128
Journal of risk and uncertainty : JRU
122
Europäische Hochschulschriften / 5
121
Economics letters
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Strategic Direction
112
Journal of economic theory
107
International Journal of Operations & Production Management
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Young Consumers
101
Omega : the international journal of management science
98
Journal of the Operational Research Society
93
International journal of production economics
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
CESifo working papers
89
Journal of Business & Industrial Marketing
87
Journal of promotion management : JPM
87
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ECONIS (ZBW)
100
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1
Gamification to avoid cognitive biases : an experiment of gamifying a forecasting course
Legaki, Nikoletta-Zampeta
;
Karpouzis, Kostas
; …
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012798921
Saved in:
2
Marketing insights for mobile
advertising
and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
3
Pup-ularity contest : the
advertising
practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
4
Reacting to the paradigm shift : QCA study of the factors shaping innovation in publishing, information services,
advertising
and market research activities in the European Union.
Berné-Martínez, J. M.
;
Arnal-Pastor, María
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665500
Saved in:
5
Historical impact of technological change on the US mass media
advertising
expenditure
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Technological forecasting & social change : an …
100
(
2015
),
pp. 303-316
Persistent link: https://www.econbiz.de/10011571478
Saved in:
6
Developing location-based mobile
advertising
in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
7
The rise of electronic social networks and implications for advertisers
Babutsidze, Zakaria
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 27-39
Persistent link: https://www.econbiz.de/10011961964
Saved in:
8
Forecasting of
advertising
effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
Saved in:
9
Programmatic
advertising
: forewarning and avoiding hype-cycle failure
White, Gareth R. T.
;
Samuel, Anthony
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10012133911
Saved in:
10
Investigating the effect of
advertising
irritation on digital
advertising
effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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