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~isPartOf:"The IUP journal of brand management : IJBRM"
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Brand management
92
Markenführung
92
Brand image
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Markenimage
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Consumer behaviour
42
Konsumentenverhalten
42
Brand
25
Markenartikel
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English
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Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Cleff, Thomas
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Khan, Bilal Mustafa
2
Lashgari, Maryam
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Mathews, Jose
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Muralidhara, G. V.
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Purkayastha, Debapratim
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Ragel, V. R.
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Ruzzier, Mitja
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Sharma, Ritu
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Vasavada-Oza, Falguni
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Walter, Nadine
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1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Antoncic, Bostjan
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Ashraf, Sarfraz
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Balaji, M. S.
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Banerjee, Shubhomoy
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Baswan, Taru
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1
Datta, Biplab
1
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
645
The journal of brand management : an international journal
616
The journal of product & brand management
392
SpringerLink / Bücher
336
Journal of retailing and consumer services
312
European journal of marketing : EJM
141
Psychology & marketing
141
Journal of Product & Brand Management
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of strategic marketing
113
Journal of marketing research : JMR
112
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing
107
Journal of marketing management : MM
106
International journal of hospitality management
105
Strategic Direction
100
Springer eBook Collection
93
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
87
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
Marketing : ZFP ; journal of research and management
67
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
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ECONIS (ZBW)
94
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1
Consumer evaluations of product line
brand
extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
2
Brand
personality : finding compatibility between human personality and
brand
characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
3
Building private labels into strong brands
Senthilvelkumar, K. R.
;
Jawahar, P. David
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 42-63
Persistent link: https://www.econbiz.de/10009772588
Saved in:
4
Measuring customer-based
brand
equity through
brand
building blocks for durables
Kakati, Rinalini P.
;
Choudhury, Smitishikha
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
Saved in:
5
Rethinking
brand
loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
6
Effect of humorous advertising on
brand
recognition
Khan, Bilal Mustafa
;
Khan, Saima
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 7-36
Persistent link: https://www.econbiz.de/10009756789
Saved in:
7
Can you feel it? : the effect of
brand
experience on
brand
equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
8
An analytical study of spillover effect of different branding elements on customer-based
brand
equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
9
The impact of consumer personality traits on luxury
brand
market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
10
Leveraging luxury brands : prevailing trends and research challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011536298
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