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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan; Johansson, Ulf - In: The international review of retail, distribution and … 24 (2014) 2, pp. 186-212
Persistent link: https://www.econbiz.de/10010367006
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Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism
Vilnai-Yavetz, Iris; Ran, Koren - In: The international review of retail, distribution and … 23 (2013) 4, pp. 394-417
Persistent link: https://www.econbiz.de/10009788547