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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
10
Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
Brand
4
Markenartikel
4
Emotion
3
Beziehungsmarketing
2
Luxury goods
2
Luxusgüter
2
Measurement
2
Messung
2
Relationship marketing
2
Scale development
2
Advertising
1
Advertising effects
1
Australia
1
Australien
1
Automotive industry
1
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Behavioral branding
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand attachment
1
Brand attitude
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand extension
1
Brand genuinuity
1
Brand love
1
Brand loyalty
1
Brand placement
1
Brand puffery
1
Branding
1
Conjoint analysis
1
Conjoint-Analyse
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
10
Fetscherin, Marc
7
Grappi, Silvia
6
Johnson, Lester W.
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Baxter, Stacey M.
5
Dwivedi, Abhishek
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
Kulczynski, Alicia
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Gabrielli, Veronica
4
Gil Saura, Irene
4
Kang, Jiyun
4
Machado, Joana César
4
Romani, Simona
4
Sarkar, Abhigyan
4
Taute, Harry A.
4
Zarantonello, Lia
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Azar, Salim L.
3
Baghi, Ilaria
3
Balasubramanian, Siva Kumar
3
Berenguer Contrí, Gloria
3
Christodoulides, George
3
Coker, Kesha K.
3
Dens, Nathalie
3
Donvito, Raffaele
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jung, Sojin
3
Kara, Selcan
3
Kwon, Wi-suk
3
Lee, Jung Eun
3
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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Source
All
ECONIS (ZBW)
10
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1
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10
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date (newest first)
date (oldest first)
1
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Conceptualising attitudes towards
brand
genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Conceptualising luxury
brand
attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
6
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
7
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
8
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
9
Engaging with intelligent voice assistants for wellbeing and
brand
attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
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