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~isPartOf:"The journal of brand management : an international journal"
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Marketing management
60
Marketingmanagement
60
Brand management
47
Markenführung
47
Consumer behaviour
23
Konsumentenverhalten
23
Brand
19
Markenartikel
19
Brand image
17
Markenimage
17
Brand architecture
13
Markenarchitektur
12
Corporate reputation
11
Firmenimage
11
Luxury goods
9
Luxusgüter
9
Beziehungsmarketing
7
Corporate culture
7
Marketing
7
Relationship marketing
7
Unternehmenskultur
7
USA
6
United States
6
brand orientation
6
Branding
5
International marketing
5
Internationales Marketing
5
Brand extension
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
KMU
4
Kulturgüter
4
Markentransfer
4
SME
4
Social Web
4
Social web
4
Bibliometrics
3
Bibliometrie
3
Brand orientation
3
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Language
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English
65
Author
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Balmer, John M. T.
4
Hennigs, Nadine
2
Hirvonen, Saku
2
Laukkanen, Tommi
2
Mizera, Sue
2
Powell, Shaun
2
Reijonen, Helen
2
Ryder, Ian
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M.T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bastien, Vincent
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Bernal, Pedro Mir
1
Bjerke, Rune
1
Bruhn, Manfred
1
Burghausen, Mario
1
Cavalheiro, Rita
1
Chhikara, Ritu
1
Chou, Naichieh
1
Chou, Ting-jui
1
Colton, Deborah A.
1
Cooper, Holly
1
De Gregorio, Federico
1
Demetriou, Marlen
1
Dias, Patrícia
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Eshghi, Abdolreza
1
Felix, Reto
1
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Published in...
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The journal of brand management : an international journal
SpringerLink / Bücher
526
European Journal of Marketing
525
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Marketing Intelligence & Planning
263
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
211
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
157
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of Consumer Marketing
118
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
112
Journal of marketing communications
107
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of Product & Brand Management
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
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ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
2
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1
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
2
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Creating a clearly differentiated SME brand profile : the case of Montana A/S
Lassen, Peter
;
Kunde, Jesper
;
Gioia, Carmine
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003763491
Saved in:
4
The specificity of luxury management : turning
marketing
upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
5
Valuing brands and brand investments : key learnings and future expectations
Haxthausen, Ove
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10003899370
Saved in:
6
Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith
;
Raymond, Mary A.
;
Hopkins, …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
Saved in:
7
Is the company the only meaningful brand for services?
Rahman, Kaleel A. M.
;
Areni, Charles S.
;
McDonald, Peter
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003930102
Saved in:
8
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
9
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
10
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
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