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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Creating a clearly differentiated SME brand profile : the case of Montana A/S
Lassen, Peter; Kunde, Jesper; Gioia, Carmine - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 92-104
Persistent link: https://www.econbiz.de/10003763491
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The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël; Bastien, Vincent - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
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Valuing brands and brand investments : key learnings and future expectations
Haxthausen, Ove - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 18-25
Persistent link: https://www.econbiz.de/10003899370
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Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith; Raymond, Mary A.; Hopkins, … - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
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Is the company the only meaningful brand for services?
Rahman, Kaleel A. M.; Areni, Charles S.; McDonald, Peter - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10003930102
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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
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Branding familiness in tourism family firms
Presas, Pilar; Muñoz, Dolors; Guia, Jaume - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
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Special issue: Brand management and the customer experience
Ryder, Ian (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611525