//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Essentials of marketing : a ma...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
60
Marketingmanagement
60
Brand management
46
Markenführung
46
Consumer behaviour
22
Konsumentenverhalten
22
Brand
18
Markenartikel
18
Brand image
16
Markenimage
16
Brand architecture
13
Markenarchitektur
12
Corporate reputation
10
Firmenimage
10
Luxury goods
9
Luxusgüter
9
Beziehungsmarketing
7
Corporate culture
7
Relationship marketing
7
Unternehmenskultur
7
USA
6
United States
6
brand orientation
6
Branding
5
International marketing
5
Internationales Marketing
5
Brand extension
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
KMU
4
Kulturgüter
4
Markentransfer
4
SME
4
Social Web
4
Social web
4
Bibliometrics
3
Bibliometrie
3
Brand orientation
3
Consumer goods industry
3
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
60
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Interview
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Festschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
61
Author
All
Balmer, John M. T.
4
Hennigs, Nadine
2
Hirvonen, Saku
2
Laukkanen, Tommi
2
Mizera, Sue
2
Reijonen, Helen
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M.T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bastien, Vincent
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Bernal, Pedro Mir
1
Bjerke, Rune
1
Bruhn, Manfred
1
Burghausen, Mario
1
Chhikara, Ritu
1
Chou, Naichieh
1
Chou, Ting-jui
1
Colton, Deborah A.
1
Cooper, Holly
1
De Gregorio, Federico
1
Demetriou, Marlen
1
Didonet, Simone Regina
1
Disterheft, Aneta
1
Eshghi, Abdolreza
1
Felix, Reto
1
Fine, Amanda C.
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
257
Journal of strategic marketing
204
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
Journal of marketing
118
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
107
Marketing Intelligence & Planning
97
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
Marketing intelligence & planning
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
66
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
49
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
McKitterick's conundrum
Mitchell, Alan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10009688915
Saved in:
2
Creating a clearly differentiated SME brand profile : the case of Montana A/S
Lassen, Peter
;
Kunde, Jesper
;
Gioia, Carmine
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003763491
Saved in:
3
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
4
Valuing brands and brand investments : key learnings and future expectations
Haxthausen, Ove
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10003899370
Saved in:
5
Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith
;
Raymond, Mary A.
;
Hopkins, …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
Saved in:
6
Is the company the only meaningful brand for services?
Rahman, Kaleel A. M.
;
Areni, Charles S.
;
McDonald, Peter
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003930102
Saved in:
7
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
8
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
9
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
10
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->