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Brand positioning in the B2B online environment : a case from the UK print industry
Virtsonis, Nicolas; Harridge-March, Sally - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 556-570
Persistent link: https://www.econbiz.de/10003881161
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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari; Juntunen, Jouni; Juga, Jari - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
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Branding capability of technology born globals
Altshuler, Liliya; Tarnovskaya, Veronika V. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
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Brand equity in the business-to-business context : examining the structural composition
Biedenbach, Galina - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10009576042
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The impact of brand value on firm valuation : the moderating influence of firm type
Kirk, Colleen P.; Ray, Ipshita; Wilson, Berry K. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 488-500
Persistent link: https://www.econbiz.de/10009766385
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267