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~isPartOf:"The journal of brand management : an international journal"
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Brand
291
Markenartikel
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Brand management
243
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Consumer behaviour
192
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192
Brand image
172
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Powell, Shaun M.
6
Keller, Kevin Lane
5
Iglesias, Oriol
4
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3
Gunasti, Kunter
3
Johnson, Lester W.
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
627
Journal of business research : JBR
386
The journal of business & industrial marketing
246
The journal of product & brand management
203
Journal of retailing and consumer services
172
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Journal of the Academy of Marketing Science
59
Journal of advertising research
57
Marketing intelligence & planning
54
Journal of strategic marketing
53
Asia Pacific journal of marketing and logistics
52
Springer eBook Collection
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of Business & Industrial Marketing
47
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Journal of marketing communications
41
Europäische Hochschulschriften / 5
39
The journal of consumer marketing
38
European journal of marketing
37
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of retailing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
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ECONIS (ZBW)
299
USB Cologne (EcoSocSci)
1
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1
Brand
positioning in the B2B online environment : a case from the UK print industry
Virtsonis, Nicolas
;
Harridge-March, Sally
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 556-570
Persistent link: https://www.econbiz.de/10003881161
Saved in:
2
Corporate
brand
equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
3
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
4
Brand
equity in the business-to-business context : examining the structural composition
Biedenbach, Galina
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10009576042
Saved in:
5
The impact of
brand
value on firm valuation : the moderating influence of firm type
Kirk, Colleen P.
;
Ray, Ipshita
;
Wilson, Berry K.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 488-500
Persistent link: https://www.econbiz.de/10009766385
Saved in:
6
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
7
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
8
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
9
Organizing for
brand
protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
10
Measuring
brand
experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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