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~isPartOf:"The journal of brand management : an international journal"
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Brand management
552
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552
Consumer behaviour
279
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Brand image
272
Markenimage
272
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Fetscherin, Marc
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business ethics : JOBE
1,413
Journal of business research : JBR
1,148
Journal of retailing and consumer services
937
SpringerLink / Bücher
692
Corporate social responsibility and environmental management
571
Journal of Business Ethics
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The journal of product & brand management
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Business strategy and the environment
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Journal of retailing
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Business & society
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Springer eBook Collection
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International journal of production economics
269
International journal of retail & distribution management
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The international review of retail, distribution and consumer research
253
Journal of business ethics : JBE
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European journal of operational research : EJOR
217
International journal of hospitality management
217
Cogent business & management
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Finance research letters
208
Management science : journal of the Institute for Operations Research and the Management Sciences
194
European journal of marketing : EJM
183
NBER working paper series
175
Psychology & marketing
174
Industrial marketing management : the international journal for industrial and high-tech firms
170
Marketing intelligence & planning
157
Corporate reputation review : an international journal
151
Journal of marketing
150
Journal of marketing communications
149
Journal of strategic marketing
149
Asia Pacific journal of marketing and logistics
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
143
Journal of the Academy of Marketing Science
142
Working paper / National Bureau of Economic Research, Inc.
140
Journal of marketing management : MM
138
NBER Working Paper
136
Management-Reihe Corporate Social Responsibility
133
Business horizons
132
Technological forecasting & social change : an international journal
130
Tourism management : research, policies, practice
123
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ECONIS (ZBW)
582
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1
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
2
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
3
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
4
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
5
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
Saved in:
6
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
7
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
8
Researching CSR and brands in the here and now : an integrative perspective
Golob, Urša
;
Podnar, Klement
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012060033
Saved in:
9
Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara
;
Jiang, Lan
;
Ye, Jun
;
Murthy, Nagesh
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
Saved in:
10
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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