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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Slow fashion branding : understanding what consumers value most
Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
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AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun (contributor) - In: The journal of brand management : an international journal 15.2007/08,1 (2007)
Persistent link: https://www.econbiz.de/10004927679
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - In: The journal of brand management : an international journal 15.2007/08,6 (2008)
Persistent link: https://www.econbiz.de/10004927730
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Special issue: Brand management and the customer experience
Ryder, Ian (contributor) - In: The journal of brand management : an international journal 15.2007/08,2 (2007)
Persistent link: https://www.econbiz.de/10004927731
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Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith; Raymond, Mary A.; Hopkins, … - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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Which category to extend to : product or service?
Arslan, F. Müge; Altuna, Oylum Korkut - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 359-376
Persistent link: https://www.econbiz.de/10009511237