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Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.; Stein, Alisha - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia; Kucharska, Wioleta - In: The journal of brand management : an international journal 28 (2021) 1, pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun (contributor) - In: The journal of brand management : an international journal 15.2007/08,1 (2007)
Persistent link: https://www.econbiz.de/10004927679
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - In: The journal of brand management : an international journal 15.2007/08,6 (2008)
Persistent link: https://www.econbiz.de/10004927730
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Special issue: Brand management and the customer experience
Ryder, Ian (contributor) - In: The journal of brand management : an international journal 15.2007/08,2 (2007)
Persistent link: https://www.econbiz.de/10004927731
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The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia; Caruana, Albert; Snehota, Ivan - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
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How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian; Brettel, Malte; Moeller, Timo - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10009670174
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Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
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Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria; Faßnacht, Martin; Rumpf, Katia - In: The journal of brand management : an international journal 21 (2014) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
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Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de; Falcy, Sandrine; … - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 623-636
Persistent link: https://www.econbiz.de/10009568303