//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluss von Unternehmensr...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Beziehungsmarketing
2
Brand architecture
2
Brand image
2
Corporate reputation
2
Firmenimage
2
Markenarchitektur
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Brand experience
1
Brand extension
1
Brand strength
1
Customer perceived value
1
Customer value
1
Deutschland
1
Germany
1
Hotel industry
1
Hotellerie
1
Kaufentscheidung
1
Kundenwert
1
Luxury hotel industry
1
Markenrecht
1
Markentransfer
1
Market research
1
Marketing
1
Marktforschung
1
Multisensory marketing
1
Neuroscience
1
Neurowissenschaften
1
Product counterfeiting
1
Produktpiraterie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Undetermined
3
Author
All
Wiedmann, Klaus-Peter
9
Hennigs, Nadine
7
Klarmann, Christiane
4
Behrens, Stefan
2
Schmidt, Steffen
2
Wuestefeld, Thomas
2
Aiello, Gaetano
1
Donvito, Raffaele
1
Godey, Bruno
1
Haase, Janina
1
Labenz, Franziska
1
Pederzoli, Daniele
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Schriftenreihe Marketing, Management
71
Arbeitspapier / Institut für Marketing, Universität Mannheim
61
Journal of business research : JBR
34
Jahrbuch der Absatz- und Verbrauchsforschung
28
Marketing : ZFP ; journal of research and management
21
Journal of Business Research
13
Schriftenreihe Marketing Management
13
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
12
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
10
Psychology & marketing
10
Der Markt : international journal of marketing
9
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
9
Management Know-how
9
European journal of marketing : EJM
8
Journal of marketing management : MM
8
British journal of management : BJM
7
European management journal
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Springer eBook Collection / Business and Economics
7
The journal of services marketing
7
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
6
Corporate reputation review : an international journal
6
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
6
Luxury marketing : a challenge for theory and practice
6
Marketing intelligence & planning
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
The journal of product & brand management
6
Web 2.0 : neue Perspektiven für Marketing und Medien
6
Ganzheitliches Corporate Finance Management : Konzept - Anwendungsfelder - Praxisbeispiele
5
Journal of Services Marketing
5
Journal of the Academy of Marketing Science
5
European Journal of Marketing
4
Journal of Consumer Marketing
4
Journal of Product & Brand Management
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Gabler Edition Wissenschaft
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
OLC EcoSci
3
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
2
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
5
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2012
)
7
,
pp. 544-567
Persistent link: https://www.econbiz.de/10009973156
Saved in:
8
Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010175320
Saved in:
9
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011
)
3
,
pp. 182-195
Persistent link: https://www.econbiz.de/10009809123
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->