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Reputation management in times of crisis
Sarstedt, Marko - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 499-503
Persistent link: https://www.econbiz.de/10009524656
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
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Special issue: corporate branding, identity and communications
Melewar, T. C. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003458847
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Integrating corporate branding and sociological paradigms : a literature study
Hulberg, Jon - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 60-73
Persistent link: https://www.econbiz.de/10003458909
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Corporate re-branding : from normative models to knowledge management
Lomax, Wendy; Mador, Martha - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 82-95
Persistent link: https://www.econbiz.de/10003458913
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Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif; Melewar, T. C. - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
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The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 23 (2016) 1, pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
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Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van; Berens, Guido A. J. M.; Halderen, … - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 800-814
Persistent link: https://www.econbiz.de/10010234904