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Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
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When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis; Malhotra, Ritu; Moharana, Tapas Ranjan - In: The journal of brand management : an international journal 27 (2020) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
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You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S.; … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
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Revisiting the brand luxury index : new empirical evidence and future directions
Conejo, Francisco J.; Cunningham, Lawrence F.; Young, … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10012297800
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Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin; Cho, Hyeon Jeong; Jin, Byoungho - In: The journal of brand management : an international journal 27 (2020) 5, pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
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The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong; Wu, Wann-Yih; Long Hoang Le - In: The journal of brand management : an international journal 27 (2020) 5, pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan; Ghaffari, Mahsa; Su, Lin - In: The journal of brand management : an international journal 27 (2020) 5, pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
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Consumer perceptions of co-branding alliances : organizational dissimilarity signals and brand fit
Decker, Carolin; Baade, Annika - In: The journal of brand management : an international journal 23 (2016) 6, pp. 648-665
Persistent link: https://www.econbiz.de/10011625253