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"Brands that do Good" : (11th global brand conference), University of Bradford School of Management

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Special issue: "Brands that do Good"

Roper, Stuart (ed.); Lim, Ming (ed.); Iglesias, Oriol (ed.) - Global Brand Conference <11., 2016, Bradford> - 2018

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The role of brand experience and affective commitment in determining brand loyalty

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The organic view of the brand : a brand value co-creation model

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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

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The organic view of the brand: A brand value co-creation model

Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2013) 8, pp. 670-688

Persistent link: https://www.econbiz.de/10010175318