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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
SpringerLink / Bücher
1,015
Journal of business research : JBR
1,010
Journal of retailing and consumer services
801
The journal of product & brand management
405
Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Electronic commerce research
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Gabler Edition Wissenschaft
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European journal of operational research : EJOR
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International journal of production economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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Journal of internet commerce
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Psychology & marketing
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International journal of business information systems : IJBIS
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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International journal of electronic marketing and retailing : IJEMR
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Technological forecasting & social change : an international journal
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Springer eBook Collection / Business and Economics
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Research
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European journal of marketing : EJM
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Journal of strategic marketing
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International journal of internet marketing and advertising : IJIMA
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
Information systems and e-business management : ISeB
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Journal of marketing
154
Information systems research : ISR
152
Journal of the Academy of Marketing Science
152
Cogent business & management
146
Europäische Hochschulschriften / 5
143
International journal of retail & distribution management
142
Marketing intelligence & planning
142
Journal of marketing management : MM
141
NBER working paper series
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Harvard-Business-Manager : das Wissen der Besten
140
International journal of production research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
565
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1
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
2
Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus
;
Gutsatz, Michel
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Saved in:
3
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
4
Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky
;
Jones, Richard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
Saved in:
5
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
6
Managing founder-based brand identity during succession
Casprini, Elena
;
Melanthiou, Yioula
;
Pucci, Tommaso
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
Saved in:
7
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
8
Brand positioning in the B2B online environment : a case from the UK print industry
Virtsonis, Nicolas
;
Harridge-March, Sally
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 556-570
Persistent link: https://www.econbiz.de/10003881161
Saved in:
9
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
10
Sustaining the luxury brand on the Internet
Okonkwo, Uché
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 302-310
Persistent link: https://www.econbiz.de/10003847239
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