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Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan; Soboleva, Alena; Daellenbach, Kate; … - In: The journal of brand management : an international journal 24 (2017) 4, pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith; Li, Chen - In: The journal of brand management : an international journal 22 (2015) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
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Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus; Gutsatz, Michel - In: The journal of brand management : an international journal 22 (2015) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
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Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly; Miller, Dale; Merrilees, Bill - In: The journal of brand management : an international journal 22 (2015) 5, pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
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What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges - In: The journal of brand management : an international journal 27 (2020) 6, pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
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Revisiting the brand luxury index : new empirical evidence and future directions
Conejo, Francisco J.; Cunningham, Lawrence F.; Young, … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10012297800
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim; Trim, Peter R. J. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.; Valette-Florence, Pierre - In: The journal of brand management : an international journal 25 (2018) 5, pp. 424-435
Persistent link: https://www.econbiz.de/10011919421