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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
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Johnson, Lester W.
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Baxter, Stacey M.
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Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
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Mizera, Sue
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Dens, Nathalie
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Dwivedi, Abhishek
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Gabrielli, Veronica
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Gil Saura, Irene
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Golob, Urša
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Gunasti, Kunter
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Kara, Selcan
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Mirzaei, Abas
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Romani, Simona
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Ross, William T.
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Baghi, Ilaria
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Bartels, Jos
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Berenguer Contrí, Gloria
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business ethics : JOBE
3,286
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2,562
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1,975
SpringerLink / Bücher
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International journal of hospitality management
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669
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Springer eBook Collection
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European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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Journal of Consumer Marketing
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Tourism management : research, policies, practice
399
Technological forecasting & social change : an international journal
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Leadership
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing research : JMR
349
Social Responsibility Journal
346
Business & society
341
Journal of travel and tourism marketing
338
Journal of marketing communications
333
Journal of marketing management : MM
328
Journal of international consumer marketing
327
Discussion paper series / IZA
325
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ECONIS (ZBW)
397
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1
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
2
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
3
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
4
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
5
Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van
;
Berens, Guido A. J. M.
;
Halderen, …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 800-814
Persistent link: https://www.econbiz.de/10010234904
Saved in:
6
Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne
;
Svensson, Göran
;
Mysen, Tore
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
Saved in:
7
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.
;
Davies, Mark A. P.
;
Norton, Danielle
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
Saved in:
8
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
9
Do well, do good, and know your audience : the double-edged sword of values-based CSR communication
Love, Edwin
;
Sekhon, Tejvir Singh
;
Ceranic Salinas, Tara
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 598-614
Persistent link: https://www.econbiz.de/10013463727
Saved in:
10
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
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