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~isPartOf:"The journal of brand management : an international journal"
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Brand management
356
Markenführung
356
Consumer behaviour
355
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
224
Markenartikel
222
Beziehungsmarketing
89
Relationship marketing
89
Luxury goods
58
Luxusgüter
58
Social Web
53
Social web
53
Emotion
39
Internet marketing
33
Online-Marketing
33
Corporate Social Responsibility
28
Corporate social responsibility
28
Marketing management
28
Marketingmanagement
28
Brand loyalty
27
Advertising effects
26
Personality psychology
26
Persönlichkeitspsychologie
26
Werbewirkung
26
Customer satisfaction
22
Kundenzufriedenheit
22
Brand extension
21
Markentransfer
21
Markentreue
21
China
19
Corporate reputation
19
Firmenimage
19
Measurement
18
Brand equity
17
International marketing
17
Internationales Marketing
17
Messung
17
USA
16
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476
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483
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Sammelwerk
7
Conference paper
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Keller, Kevin Lane
6
Johnson, Lester W.
5
Merrilees, Bill
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Powell, Shaun M.
4
Sung, Yongjun
4
Valette-Florence, Pierre
4
Zarantonello, Lia
4
Abratt, Russell
3
Balmer, John M. T.
3
Barnier, Virginie de
3
Biedenbach, Galina
3
Burghausen, Mario
3
Butcher, Luke
3
Dens, Nathalie
3
Gabrielli, Veronica
3
Grace, Debra
3
Gunasti, Kunter
3
Heine, Klaus
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Melewar, T. C.
3
Miller, Dale
3
Mirzaei, Abas
3
Pecot, Fabien
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Vrontis, Demetris
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,951
International journal of consumer studies
768
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
Economics Papers from University Paris Dauphine
564
NBER working paper series
518
The journal of product & brand management
458
Working paper / National Bureau of Economic Research, Inc.
442
Asia Pacific journal of marketing and logistics
410
SpringerLink / Bücher
401
NBER Working Paper
386
Journal of travel and tourism marketing
385
European journal of marketing : EJM
383
Tourism management : research, policies, practice
374
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of marketing management : MM
334
Journal of international consumer marketing
325
Cogent business & management
315
Journal of retailing
314
Journal of marketing communications
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing
307
Marketing letters : a journal of research in marketing
305
Journal of fashion marketing and management
301
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
293
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
International journal of contemporary hospitality management
275
Marketing intelligence & planning
272
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
270
Journal of business ethics : JOBE
269
The journal of services marketing
269
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ECONIS (ZBW)
483
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1
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
4
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
5
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
6
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
7
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
8
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
9
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
10
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
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