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Beziehungsmarketing
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Relationship marketing
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Brand management
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Markenführung
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Consumer behaviour
86
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Fetscherin, Marc
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Confente, Ilenia
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The journal of brand management : an international journal
Journal of business research : JBR
807
Journal of retailing and consumer services
748
International journal of hospitality management
498
Industrial marketing management : the international journal for industrial and high-tech firms
441
The journal of services marketing
308
SpringerLink / Bücher
301
The service industries journal
295
Tourism management : research, policies, practice
225
Journal of travel and tourism marketing
223
International journal of contemporary hospitality management
207
The journal of business & industrial marketing
207
Journal of hospitality marketing & management
205
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
205
Journal of the Academy of Marketing Science
204
Journal of strategic marketing
199
International journal of electronic customer relationship management : IJECRM
168
Journal of service research : JSR
161
Cogent business & management
158
Asia Pacific journal of marketing and logistics
153
Journal of marketing
153
Psychology & marketing
149
Services marketing quarterly
149
Journal of service management
136
Journal of retailing
134
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
European journal of marketing : EJM
131
Service business
129
Marketing intelligence & planning
117
The international journal of bank marketing : IJBM
117
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
115
The journal of product & brand management
114
Gabler Edition Wissenschaft
110
Journal of marketing management : MM
110
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
110
Journal of air transport management
103
Tourism management perspectives : TMP
103
The TQM journal : the international review of organizational improvement
99
International journal of business information systems : IJBIS
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
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ECONIS (ZBW)
115
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1
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
2
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
5
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
6
The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
Saved in:
7
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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8
Brand experiences in service organizations : exploring the individual effects of brand experience dimensions
Nysveen, Herbjørn
;
Pederson, Per E.
;
Skard, Siv
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 404-423
Persistent link: https://www.econbiz.de/10009741799
Saved in:
9
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
10
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
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