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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
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Journal of retailing and consumer services
1,975
International journal of consumer studies
770
International journal of hospitality management
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Cogent business & management
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Journal of economic behavior & organization : JEBO
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Economics letters
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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ECONIS (ZBW)
677
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1
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
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2
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
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3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
5
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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6
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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7
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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8
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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9
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
10
The magic of "great" linked to product names
Martínez, Jose A.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
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