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When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence

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Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

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Effects of sponsorship quality and quantity on employee brand behavior

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International activities of football clubs, fan attitudes, and brand loyalty

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"You'll never tweet alone": managing sports brands through social media

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Sponsorship-fuelled success in the Danish energy sector

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