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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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Hedonic shopping value and impulse buying behavior in transitional economies : a symbiosis in the Mainland China marketplace
Yu, Chunling; Bastin, Mike - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10008758992
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
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Is luxury expensive?
Gutsatz, Michel; Heine, Klaus - In: The journal of brand management : an international journal 25 (2018) 5, pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
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The effects of price promotion depth on new and mature products
Choi, Sunhee; Friske, Wesley; Lee, Sangno; Wilcox, James B. - In: The journal of brand management : an international journal 21 (2014) 3, pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
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Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin; Cho, Hyeon Jeong; Jin, Byoungho - In: The journal of brand management : an international journal 27 (2020) 5, pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
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Valuating brand equity and product-related attributes in the context of the German automobile market
Fetscherin, Marc; Toncar, Mark F. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 134-145
Persistent link: https://www.econbiz.de/10003909884
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544