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The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 26 (2019) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
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A tale of two brands : the joint effect of manufacturer and retailer brands on consumers’ product evaluation
Zhu, Ying; Chen, Haipeng - In: The journal of brand management : an international journal 24 (2017) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10011708590
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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The effects of price promotion depth on new and mature products
Choi, Sunhee; Friske, Wesley; Lee, Sangno; Wilcox, James B. - In: The journal of brand management : an international journal 21 (2014) 3, pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
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An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi; Vorhies, Douglas W.; Zhou, Wenkai - In: The journal of brand management : an international journal 30 (2023) 5, pp. 398-413
Persistent link: https://www.econbiz.de/10014372592