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Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily; Furnham, Adrian; McClelland, Alastair - In: The journal of brand management : an international journal 29 (2022) 3, pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
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Intellectual property issues for marketers in the virtual world
Bonifield, Carolyn M.; Tomas, Amy M. - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 571-581
Persistent link: https://www.econbiz.de/10003881165
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It's a brand new world : teaching brand management in virtual environments
Belei, Nina; Noteborn, Gwen; Ruyter, Ko de - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 611-623
Persistent link: https://www.econbiz.de/10009232997
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Virtual worlds : a gateway for SMEs toward internationalization
Hassouneh, Diana; Brengman, Malaika - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10009373373
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
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Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.; Melewar, T. C. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
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Special issue: Digital and virtual world research on brands and marketing development
2011
Persistent link: https://www.econbiz.de/10009373422
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The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-a Annie; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 317-327
Persistent link: https://www.econbiz.de/10003971171
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852