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Being customer-centric through CRM metrics in the B2B market : the case of maritime shipping
Fotiadis, Anestis K.; Vassiliadis, Chris - In: The journal of business & industrial marketing 32 (2017) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10011662256
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Suppliers' power relationships with industrial key customers
Lacoste, Sylvie; Blois, Keith J. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
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Customer perceptions of the value of new packaging technologies
Hakola, Jenni - In: The journal of business & industrial marketing 28 (2013) 8, pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
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Managing strategic supplier relationships : antecedents and outcomes
Jack, Eric P.; Powers, Thomas L. - In: The journal of business & industrial marketing 30 (2015) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10010532115
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships
Ferro, Carlos; Padin, Carmen; Svensson, Göran; Payan, … - In: The journal of business & industrial marketing 31 (2016) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10011539306
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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.> - In: The journal of business & industrial marketing 31 (2016) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Zhu, Miao - In: The journal of business & industrial marketing 31 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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Performance outcomes of behavioral attributes in buyer-supplier relationships
Graca, Sandra Simas; Barry, James M.; Doney, Patricia M. - In: The journal of business & industrial marketing 30 (2015) 7, pp. 805-816
Persistent link: https://www.econbiz.de/10011420367