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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin; Myszkowski, Nils; Davila, Andrès; … - In: The journal of consumer marketing 32 (2015) 6, pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
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Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha; Uusitalo, Outi; Toivonen, Hanna - In: The journal of consumer marketing 33 (2016) 3, pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: The journal of consumer marketing 33 (2016) 4, pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
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How consumer-generated images shape important consumption outcomes in the food domain
Coary, Sean; Poor, Morgan - In: The journal of consumer marketing 33 (2016) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011472829
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Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred; Dorner, Florian; Foscht, Thomas; … - In: The journal of consumer marketing 33 (2016) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10011472842