//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Targeted advertising in the br...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
284
Konsumentenverhalten
284
Brand image
62
Markenimage
62
Brand management
46
Markenführung
46
USA
44
United States
44
Brand
36
Markenartikel
36
Advertising effects
32
Werbewirkung
32
Beziehungsmarketing
29
Relationship marketing
29
China
25
Marketing management
23
Marketingmanagement
23
Internet marketing
19
Online-Marketing
19
Advertising
18
Einzelhandel
18
Retail trade
18
Social Web
18
Social web
18
Werbung
18
Designation of origin
17
Emotion
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Target group
17
Zielgruppe
17
Jugendliche
14
Youth
14
Online retailing
13
Online-Handel
13
Age group
11
Altersgruppe
11
Australia
10
Australien
10
more ...
less ...
Online availability
All
Undetermined
102
Type of publication
All
Article
298
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
more ...
less ...
Language
All
English
300
Author
All
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Kemp, Elyria
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bui, M̃y
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chikweche, Tendai
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Fam, Kim Shyan
2
Felix, Reto
2
Fletcher, Richard
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
more ...
less ...
Published in...
All
The journal of consumer marketing
Journal of business research : JBR
2,207
Journal of retailing and consumer services
1,993
International journal of consumer studies
781
International journal of hospitality management
775
Psychology & marketing
755
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
577
SpringerLink / Bücher
547
Journal of advertising research
540
Working paper / National Bureau of Economic Research, Inc.
491
European journal of marketing : EJM
436
Management science : journal of the Institute for Operations Research and the Management Sciences
436
NBER Working Paper
434
Journal of marketing research : JMR
422
Journal of marketing communications
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Journal of marketing
375
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Journal of travel and tourism marketing
366
Tourism management : research, policies, practice
363
Journal of marketing management : MM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
336
International journal of advertising : the quarterly review of marketing communications
335
Journal of retailing
321
Cogent business & management
319
Technological forecasting & social change : an international journal
315
International journal of advertising : the review of marketing communications
310
Journal of fashion marketing and management
305
Journal of consumer behaviour : an international research review
303
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Young consumers : insight and ideas for responsible marketers
293
Journal of business ethics : JOBE
292
more ...
less ...
Source
All
ECONIS (ZBW)
300
Showing
1
-
10
of
300
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of female celebrity spokesperson in FMCG
advertising
: neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
2
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
3
Credibility of a peer endorser and
advertising
effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
4
In ads we trust : religiousness as a predictor of
advertising
trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
5
Application of regulatory focus theory to search
advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
6
Picture-based persuasion in
advertising
: the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
7
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
8
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
9
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
10
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->