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Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.; Rawlinson, David R.; Braunstein, Lori A. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
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The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal; Herstein, Ram - In: The journal of consumer marketing 27 (2010) 4, pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
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Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
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Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, … - In: The journal of consumer marketing 28 (2011) 6, pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
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Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of consumer marketing 30 (2013) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688