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Towards a better understanding of factors affecting transfer of brand associations
Boisvert, Jean; Burton, Suzan - In: The journal of consumer marketing 28 (2011) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
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The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
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The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos; Pauwels-Delassus, Veronique - In: The journal of consumer marketing 32 (2015) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
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Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
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Phonetic symbolism and children's brand name preferences
Baxter, Stacey; Lowrey, Tina M. - In: The journal of consumer marketing 28 (2011) 7, pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
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How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of consumer marketing 28 (2011) 6, pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
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The influence of brand equity on consumer responses
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica; Katsanis, Lea Prevel - In: The journal of consumer marketing 30 (2013) 7, pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of consumer marketing 30 (2013) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
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Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek; Merrilees, Bill - In: The journal of consumer marketing 30 (2013) 5, pp. 450-461
Persistent link: https://www.econbiz.de/10009788867