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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Target group
11
Viral marketing
11
Virales Marketing
11
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11
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10
Altersgruppe
10
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287
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2
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2
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2
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2
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English
287
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Le Serre, Delphine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
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The journal of consumer marketing
Journal of business research : JBR
2,085
Journal of retailing and consumer services
1,966
Tourism management : research, policies, practice
1,008
International journal of hospitality management
789
International journal of consumer studies
771
Journal of travel and tourism marketing
734
Psychology & marketing
691
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
617
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
436
Asia Pacific journal of marketing and logistics
413
Tourism management perspectives : TMP
404
The journal of product & brand management
401
SpringerLink / Bücher
397
NBER Working Paper
385
European Journal of Marketing
376
Journal of Consumer Marketing
369
European journal of marketing : EJM
365
The journal of brand management : an international journal
361
Journal of marketing research : JMR
360
Journal of hospitality marketing & management
354
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
International journal of contemporary hospitality management
335
Journal of marketing management : MM
330
Journal of international consumer marketing
328
Journal of marketing communications
316
Cogent business & management
313
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
311
Journal of retailing
310
Journal of marketing
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Marketing letters : a journal of research in marketing
300
Journal of fashion marketing and management
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
290
Tourism analysis : an interdisciplinary tourism & hospitality journal
290
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ECONIS (ZBW)
287
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1
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287
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1
Social media opinion sharing : beyond volume
Cabosky, Joseph
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 172-181
Persistent link: https://www.econbiz.de/10011523179
Saved in:
2
Marketing travel services to senior consumers
Le Serre, Delphine
;
Chevalier, Corinne
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 262-270
Persistent link: https://www.econbiz.de/10009582079
Saved in:
3
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
4
Consumers' alliance encounter satisfaction, attributions, and behavioral intentions
Li, Ning
;
Murphy, William H.
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010227342
Saved in:
5
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
Saved in:
6
Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
Saved in:
7
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
8
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
9
Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille
;
Desmet, Pierre
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
Saved in:
10
Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen
;
Camilleri, Adrian R.
;
Dobele, …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 496-504
Persistent link: https://www.econbiz.de/10011814481
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